Today—with help from over 100 donors from around the country—our curators hung the iconic Yasgur’s Farm dairy sign in the museum. It was installed to coincide with the 42nd Anniversary of the Woodstock Art and Music Festival. See photos of the sign installation here!
Some readers will be familiar with the story. The remarkable sign was preserved for 40 years by a neighbor and was recently acquired by the Rock and Roll Hall of Fame. An anonymous donor agreed to contribute $12,000—half the purchase price—with the condition that other music fans provide the remainder through a grassroots online fundraising campaign. We elected to use website kickstarter.com. From there the fans took over and contributed the rest of the funds in a few short weeks—THANK YOU.
If you are passing through Cleveland stop in and see the sign. It hangs in the museum next to the famed awning from CBGB’s, about 50 feet from Jerry’s guitars, Janis’ Porsche, and a few thousand other incredible artifacts documenting the most powerful art form in history – ROCK AND ROLL!
Over 100 individuals supported the campaign including:
Craig A. Adams
Rock and roll history includes many keystone moments—Elvis entering Sun Studios, the Beatles on Ed Sullivan, Dylan “plugging in” at Newport. The Rock and Roll Hall of Fame and Museum recently acquired a historic artifact from an event of this stature: a sign from Max Yasgur's farm, the site of the 1969 Woodstock Art and Music Festival!
What I love about this item is that it features the answer to the long-time trivia question “where was Woodstock held?”: not Woodstock, New York, but Bethel! It also pictures the handsome breed of cow that the Yasgurs raised—purebred Guernseys. Signs like these still dot the New England landscape wherever working farms remain.
Woodstock is universally recognized as a pivotal moment in American culture. An unprecedented array of artists took to the stage during the festival including: The Who, Jimi Hendrix, Jefferson Airplane, Janis Joplin, the Band, Santana, the Grateful Dead, Creedence Clearwater Revival, Sly and the Family Stone, and Crosby, Stills, Nash and Young.
A neighbor has kept the sign for the last four decades and a few months ago offered it to the Rock Hall. An anonymous donor agreed to contribute $12,000—half the purchase price—with ...