The Rock and Roll Hall of Fame + Museum

Rock and Roll Night School: “Hitsville U.S.A.” – The Story of Motown 1964-1967

Wednesday, July 28: 7 p.m. - Wednesday, July 28: 8:30 p.m.

Founded in 1959 by Berry Gordy, Motown Records quickly became known as the “Sound of Young America” during the mid to late-1960s.  The key to Motown’s success was the creative team of singers, songwriters, producers, arrangers and studio musicians assembled by label founder Berry Gordy at a two-story headquarters in Detroit that he dubbed “Hitsville U.S.A.” The independent label perfected what came to be known as the “Motown Sound” - a carefully refined blend of upbeat melodic hooks, the soulful groove of rhythm & blues, and the intensity of gospel music.

This month’s Rock and Roll Night School will examine the rising chart dominance of Motown’s hit factory during the mid-1960s.  Special attention will be paid to songs by Hall of Fame Inductees the Temptations, the Four Tops, Smokey Robinson, Stevie Wonder, Marvin Gaye, Martha and the Vandellas, and the Supremes, while also uncovering some of the lost treasures of Motown’s deep catalog. 

This event was free (reservations are not required) and was also  streamed live at 

This event is part of:

The Rock and Roll Hall of Fame and Museum’s education department presents Rock and Roll Night School, a monthly series of educational, discussion-based evening classes offered free of charge from 7 p.m. to 8:30 p.m.  The award-winning education department leads the classes, which are geared towards adults interested in gaining more knowledge about rock and roll history. The program explores the history of rock and roll from its roots to its current incarnations.

Special attention is given to the music’s impact on society, its reception by fans, and its most innovative practitioners. Each class includes a presentation, music and video clips, and group discussions.

Unless otherwise noted, RSVPs are not needed to attend Rock and Roll Night School. 

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