Biography

Frank Barsalona revolutionized the rock concert business and the very notion of a rock concert itself. In the mid-Sixties, Barsalona founded Premier Talent - the first booking agency to work exclusively with rock artists. He started out at GAC, a New York-based talent agency. As the company’s youngest agent, he booked the first U.S. appearances by the Beatles, the Rolling Stones, the Yardbirds and others. Before Barsalona came along, rock was, in his words, “lower than the rodeo” on the entertainment totem pole. After he founded Premier Talent in 1964 - starting with a small stable of acts that included ...