CLEVELAND (December 3, 2013) - The Rock and Roll Hall of Fame and Museum will host a Rockin’ the Schools Master Class with R&B singer Avant on Thursday, December 12, 2013 at 12:30pm. Avant, a Cleveland School of the Arts graduate, will discuss his musical career, his influences, and his experiences – as well as perform two songs – in front of a live audience of high school students from the Cleveland School of Arts. Avant will be interviewed in the Rock Hall’s Foster Theater by Rock Hall educator John Goehrke.
This program will be closed to the public, but will be live streamed on rockhall.com/education. There is no cost to connect. Students will have the opportunity to email questions to Rock Hall educators during the live stream. Several thousand students from classrooms across the country are expected to participate in the live stream. This live stream is appropriate for middle and high school classrooms.
Since its inception in 2000, the Rock Hall’s Rockin’ the Schools program has taught over 200,000 K-12 students how rock and roll music has played a role in some of the most important social, cultural and political issues in modern history.
Like many R&B singers, Avant got his start singing in the church choir, but soon became inspired by R&B legends such as Marvin Gaye, Stevie Wonder, Frankie Beverly & Maze, Luther Vandross and Kenny “Babyface” Edmonds. After attending Cleveland School of the Arts, he became the first act signed to NBA legend Magic Johnson’s MCA-distributed label, Magic Johnson Music (MJM). Avant’s 2000 MJM debut album, My Thoughts, spun off the Billboard No. 1 R&B hit “Separated.” That was followed by the top five hit “My First Love,” a cover of the 1983 René & Angela classic featuring Wyatt. Avant returned the favor on Wyatt’s 2001 album debut, Soul Sista, pairing with her on the No. 4 hit “Nothing in This World.”
After scoring platinum with My Thoughts, Avant released two more platinum-certified albums, Ecstasy (2002) and Private Room (2003). He also added several more top 10 singles to his arsenal, including “Makin’ Good Love” and “Read Your Mind.” A versatile singer, Avant has recorded with a diverse range of artists, including Lil Wayne and contemporary jazz multi-instrumentalist Brian Culbertson.
Avant’s latest album, Face the Music, was released in 2013 to much acclaim, including the top 10 R&B hit “You & I” featuring long-time duet partner Keke Wyatt.
About Rockin’ the Schools™
The award-winning Education Department of the Rock and Roll Hall of Fame and Museum is proud to be a part of the educational experience for over twenty thousand students and teachers each year. The Museum’s on-site programs offer students and teachers a unique interdisciplinary experience. Rockin’ the Schools engages students in actively exploring the history of rock and roll, while meeting and exceeding Ohio Academic Content Standards for learning in subject areas such as music, language arts, social studies, science, technology and financial literacy through live demonstrations, musical examples, video excerpts, and multimedia presentations. Where else can you discover the history and culture of 1960s America by watching a historic video performance of Rock Hall Inductees Bob Dylan and Aretha Franklin, or delve into the science of acoustics by participating in a demonstration of computer recording technology?
About the Rock and Roll Hall of Fame and Museum
The Rock and Roll Hall of Fame and Museum, Inc. is the nonprofit organization that exists to educate visitors, fans and scholars from around the world about the history and continuing significance of rock and roll music. It carries out this mission through its operation of a world-class museum that collects, preserves, exhibits and interprets this art form and through its library and archives as well as its educational activities.
The Museum is open seven days a week from 10 a.m. to 5:30 p.m. On Wednesdays (and Saturdays through Labor Day), the Museum is open until 9 p.m. Museum admission is $22 for adults, $18 for adult residents of Greater Cleveland, $17 for seniors (65+), $13 for youth (9-12), children under 8 and Museum Members are always free, for information or to join the membership program call 216. 515.8425. For general inquiries, please call 216.781.ROCK (7625) or visit www.rockhall.com. The Museum is generously funded by Cuyahoga County residents through Cuyahoga Arts and Culture.