Cleveland, OH- This fall, New York City’s love of music will hit a high note. The Rock and Roll Hall of Fame and Museum will open a 25,000 square foot ANNEX location in the heart of Soho at 76 Mercer Street. This experiential, technologically advanced exhibition will focus on the greatest moments in rock history and will resonate with everyone from the casual music fan to the seasoned rock enthusiast.
The Annex will take visitors beyond the typical museum experience, and engage people in a dynamic and immersive music journey that recalls some of the defining moments in rock and roll history through the artists that changed our world. Visitors will discover the moments ignited by music revolutionaries like John Lennon, Madonna, Jimi Hendrix and Bob Dylan. The exhibits will highlight rock and roll’s impact on music, allowing visitors to discover, or rediscover, their connection to it all.
“New York City has a longstanding reputation as the land of opportunity for aspiring artist and musicians, and as a result some of the most internationally-celebrated musical performers of this Century have had their start right here on our streets,” said Mayor Michael Bloomberg. “It’s only fitting that the role our City has played in launching the careers of so many of the world’s most talented artists be recognized and honored with the opening of the Rock and Roll Hall of Fame Annex.”
The Annex will showcase selected artifacts from the Rock and Roll Hall of Fame and Museum’s vast collection. The Annex will also extend the Museum’s mission to honor key cities that have helped shape the history of rock and roll.
“Establishing outposts like these is becoming a strategy of other major institutions,” said Rock and Roll Hall of Fame and Museum CEO Terry Stewart, citing the Guggenheim Museum of New York, Britain’s Tate Modern and the Louvre in Paris as examples. “These projects allow museums to extend their reach, but also provide space to travel exhibits and allow curators to display some of our priceless artifacts for the first time outside of Cleveland.”
The iconic Museum in Cleveland, designed by I.M. Pei, is the centerpiece and starting point for the Rock and Roll Hall of Fame’s telling of the story of rock and roll. The 150,000 square-foot facility celebrates the history and impact of rock music with exhibits, films, interactive kiosks, education programs and public events.
“Rock and roll is embedded in the history of our times and has changed the world around us,” said co-founder of Rock and Roll Hall of Fame and editor and publisher of Rolling Stone Magazine Jann Wenner. “The Rock and Roll Hall of Fame and Museum and now its extension, the Annex, help us to illustrate in a tangible way music’s impact on the cultural, social and political history of the modern era.”
The experience begins as soon as visitors enter the Rock and Roll Hall of Fame Annex.
--Hall of Fame: This initial area pays tribute to each and every artist inducted into the Rock and Roll Hall of Fame and introduces, ignites and primes the audience.
--Immersive Theater: An engaging and dynamic movie experience that uses immersive audio and visual technology to highlight some of the most explosive performance moments in rock history including Bob Dylan, The Beatles, Chuck Berry, Elvis Presley, The Who and Patti Smith.
From this point on, visitors will receive a set of high-quality PX200 Sennheiser stereo headphones and a state-of-the-art wireless audio system. As visitors walk freely around the exhibit, they will hear only relevant music specific to the gallery zones they are experiencing.
--Roots & Influences: A visual and musical discovery of how yesterday’s music legends have influenced the chart-toppers at the forefront of today’s music scene; bringing to life musical timelines of genres such as R&B, Hip Hop and Blues Rock. Hear how the best selling albums of 50 Cent and Notorious B.I.G. have been shaped by the genius of James Brown, and how Velvet Underground has guided Coldplay’s expressive style.
--Moments to Movements: This area within the Annex will take visitors on a journey of the musical moments that created and defined powerful movements, and showcases many exciting and rare rock items. Examples include a white Vox electric guitar from The Beatles that has never been showcased elsewhere, the necklace Jimi Hendrix wore at Monterey Pop Festival in one of the most notable live performances ever, and the handwritten lyrics to ‘U.S. Blues’ by The Grateful Dead. An electrifying soundtrack brings these items to life throughout this gallery.
--New York Rocks: As an ongoing homage to a city that has been so integral in music history, the Annex will have a permanent “New York Rocks” exhibition that will include an oversized interactive map to highlight key locations around Manhattan that have musical significance, including Studio 54 and The Chelsea Hotel. The gallery also includes the notebook in which Billy Joel wrote all the lyrics for “The Stranger” album, the ‘Big Suit’ worn onstage by David Byrne in Talking Heads, and many of the physical elements, including the front awning and cash register, from the recently closed CBGB, the infamous club that is so entrenched in New York rock history.
--Cleveland Rocks: The Annex will include special exhibits and displays that give visitors a taste of the larger experience at the Rock and Roll Hall of Fame and Museum in Cleveland. These exhibits will showcase elements of the Cleveland Museum’s collection and engage in the Rock and Roll Hall of Fame experience via visitation, membership, online participation and/or philanthropic support. --
Other highlights throughout include an untitled, handwritten poem by Jim Morrison, Elvis Presley’s motorcycle jacket, Michael Jackson’s velvet jacket from “We Are The World”, John Lennon’s Record Plant Piano, Bruce Springsteen’s 1957 Chevy and much, much more.About the Rock and Roll Hall of Fame and Museum
The Rock and Roll Hall of Fame and Museum is the nonprofit organization that exists to educate visitors, fans and scholars from around the world about the history and continuing significance of rock and roll music. It carries out this mission both through its operation of a world-class museum that collects, preserves, exhibits and interprets this art form and through its library and archives as well as its educational programs.
The Rock and Roll Hall of Fame Annex NYC is proudly sponsored by Best Buy, Diesel for Bloomingdales, Citi and Gibson. Additional supporting partners include Sony, Sennheiser, Klein + Hummel, Kohler and Brocade Home.
The Rock & Roll Hall of Fame ANNEX NYC will open in November at 76 Mercer Street in Soho. Advance tickets will be available through http://www.RockAnnex.com in October.