CLEVELAND (September 21, 2009) – The Rock and Roll Hall of Fame and Museum welcomes noted author and musician Jeff Carlisi for a special guest lecture and book signing at the Rock Hall on Saturday, October 3 at 3 p.m. in the Museum’s Hall of Fame Theater.

Carlisi will give a lecture surrounding his new book, Jam! Amp Your Team, Rock Your Business. The book provides an insider’s view into the music industry about the road to success and how to avoid pitfalls along the way. Each chapter examines an example key moment in the development of a band—formation, early success, internal crises, falling out of the spotlight—and demonstrates how executives can use those lessons to improve their own business. Carlisi also shares insight from musicians who have played with such artists as the Rolling Stones, the Eagles, the Allman Brothers, Night Ranger, and the bands of Eric Clapton, Billy Joel, Rod Stewart, Joan Jett and Sheryl Crow. Questions will be taken from the audience at the end of the lecture.

Rock and Roll Hall of Fame and Museum members and visitors are invited to attend this special lecture and book signing with Carlisi on Saturday, October 3 at 3 p.m. in the Museum’s Hall of Fame Theater.  Seating is limited. Rock and Roll Hall of Fame and Museum members can RSVP on a first-come, first-served basis at http://www.rockhall.com/participate/jeffcarlisi. General public guests may RSVP on Thursday, September 24 at 10 a.m. using the same web address.

Jeff Carlisi was one of the founding members of the rock band .38 Special and wrote or co-wrote many of their biggest hits, including “Second Chance,” “Caught Up In You” and “Hold On Loosely.” The band sold more than 14 million records and enjoyed worldwide popular and critical acclaim. Carlisi left the band in 1997, and is now one of the co-founders of Camp Jam, where he trains young musicians, and Camp Jam, Inc., conducting team-building workshops for corporations. Earlier this year, Carlisi released his book Jam! Amp Your Team, Rock Your Business!, which shares a musician’s insight into navigating the music industry. He is a judge for this year’s FORTUNE Battle of the Corporate Bands.

The first music competition of its kind, the FORTUNE Battle of the Corporate Bands provides amateur, company-sponsored bands with the opportunity to step out of the conference room and celebrate their passion for making music. On October 3, 2009, eight qualifying bands from across the U.S. will take the stage at the Rock Hall at the ninth annual battle with the chance to earn the title of best corporate band.

FORTUNE Battle of the Corporate Bands is a partnership between NAMM (the trade association of the international music products industry), FORTUNE magazine, and the Rock and Roll Hall of Fame and Museum. The national competition celebrates the positive effects of making music, which has been shown to increase employee morale and productivity in the workplace. The event is generously supported by Gibson Guitar.

For more information on the Corporate Battle of the Bands, please visit rockhall.com/fortunebattle.

About Rock and Roll Hall of Fame and Museum
The Rock and Roll Hall of Fame and Museum, Inc. is the nonprofit organization that exists to educate visitors, fans and scholars from around the world about the history and continuing significance of rock and roll music. It carries out this mission both through its operation of a world-class museum that collects, preserves, exhibits and interprets this art form and through its library and archives as well as its educational programs.

The Museum is open seven days a week from 10 a.m. to 5:30 p.m. On Wednesdays, the Museum is open until 9 p.m. Museum admission is $22 for adults, $17 for seniors (65+), $13 for youth (9-12). When you become a member of the Rock and Roll Hall of Fame and Museum, the world of rock and roll becomes yours to explore. Call 216.515.8425 for information on becoming a member. For general inquiries, please call 216.781.ROCK or visit http://www.rockhall.com.

About FORTUNE
FORTUNE is a global leader in business journalism with a worldwide circulation of more than 1 million and a readership of nearly 5 million, with major franchises including the FORTUNE 500 and the FORTUNE 100 Best Companies to Work For. FORTUNE Live Media extends the brand’s mission into live settings, hosting a wide range of annual conferences, including the FORTUNE Global Forum. FORTUNE magazine’s online home is CNNMoney.com, the most visited and utilized business destination website.

About NAMM

The National Association of Music Merchants, commonly called NAMM in reference to the organization’s popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies. For more information about NAMM, interested parties can visit http://www.namm.org or call 800-767-NAMM (6266).

 

###