Santana took the stage at Woodstock by storm. Barely known outside of San Francisco, the group lit up the afternoon on the festival’s second day with a hypnotic and grooving performance of Latin-tinged blues and soul. That single performance introduced a new sound to rock music and established a career that continues to inspire.
The Rock and Roll Hall of Fame and Museum will open its latest featured exhibit, Common Ground: The Music Festival Experience on Friday, April 25, 2014. The exhibition will be an engaging look at the music festival as more than just an outdoor concert, but as a community experience. Whether it‘s forging human bonds, building a sense of community, providing broad exposure for musical artists or as one of the most important economic engines of the music industry, the story of the music festival is inextricably linked with music’s powerful cultural impact around the globe. Visit Common Ground: The Music Festival Experience to immerse yourself in this story.