Rock Hall Exhibit- NEVER GIVE UP: Alternative Press Magazine at 30 Logo

Never Give Up: Alternative Press Magazine at 30

OPEN: NOW THROUGH MAY 4, 2017
LOCATION: baker gallery

Alternative Press

"We may last a few months, or we may last fives years; we don't know. Yet, we won't give up," read an editorial in the very first issue of Alternative Press, in 1985.

When the magazine was founded, mainstream music publications primarily covered arena rockers like Foreigner, REO Speedwagon and Bruce Springsteen. Music on the fringes – punk, new wave, hardcore – had yet to be labeled "alternative," and its fans had few sources for information. Alternative Press set out to change that.

After 30 years, Alternative Press is still going strong because the magazine has always respected the artists and the audience. And it never condescended to either. It's always been about the music, and, true to their mantra, they have never given up.

Never Give Up

Opening Tuesday, July 21, 2015, the Rock and Roll Hall Of Fame will the unveil a special new exhibit, Never Give Up: Alternative Press Magazine at 30, presented by Roadrunner Records, Fueled By Ramen and Jakprints.

“When we started Alternative Press in 1985, we had no idea if we were going to be around in six months, much less 30 years,” said Mike Shea, founder and CEO of Alternative Press. “For music fans to have believed in us all these years and to result in us being honored with this exhibit in the Rock Hall is still so mind blowing to us. We are extremely humbled and proud.”

Visitors will find rarely seen 1994 Alternative Press cover photo proofs featuring the Beastie Boys along with cover features with the likes of Nine Inch Nails and Nirvana from the AP archives; letters to the magazine from Henry Rollins; instruments played by Tim Armstrong of Rancid, Byron McMackin of Pennywise, Zach Farro of Paramore and Benji Madden of Good Charlotte; and clothing worn by Joan Jett, Jay Bentley of Bad Religion, Jennifer Finch of L7 and Bert McCracken of the Used. And much more.
 
The exhibit will feature touch-screen displays, video interviews with artists, Alternative Press’ “Top 30 Songs,” a lounge area to read copies of the magazine, and an all-new mobile app designed by Mobinett Interactive will be available for download on the iTunes App Store and Google Play Store beginning July 21 by searching “AP at 30.”