Power of Rock Experience takes the Main Stage at the Rock & Roll Hall of Fame
Signature Experience Features Academy Award® Winner Jonathan Demme’s Last Film
Cleveland (June 29, 2017) – A new headlining act takes center stage at the Rock & Roll Hall of Fame this 4th of July weekend. Featuring the final film from Academy Award® winner Jonathan Demme, the new Power of Rock Experience gives fans a front row seat to the greatest live performances from the Rock Hall vault and offers unprecedented access to legendary inductees. The new signature experience opens to the public July 1.
"This is a milestone moment in our transformation of the Rock & Roll Hall of Fame,” said Greg Harris, President and CEO of the Rock & Roll Hall of Fame. “The Power of Rock Experience brings all of us closer to the Inductees, engages fans and connects with audiences of all generations.”
The Power of Rock Experience was a multi-year collaboration between the Rock Hall design team, Westlake Reed Leskosky and world-renowned experience design agency BRC Imagination Arts.
“Rock and roll music has a singular power to inspire and connect us,” said Christian Lachel, executive creative director and vice president at BRC Imagination Arts. “It’s unlike any other art form and we set out to capture that energy and raw emotion in an experience that can be appreciated by everyone.”
The Power of Rock Experience is an immersive three-part exhibit. The show starts with induction ceremony presentations on a dynamic digital screen that sets the mood and provides an informal roll call of some of the world’s greatest performers.
Fans then enter Connor Theater for the main show – Demme’s 12-minute film projected on dynamic, moving screens with concert lighting and other surprises that immerse fans in the sights and sounds of induction ceremony performances. Legendary artists featured in the film include Stevie Wonder, Chuck Berry, Joan Jett, U2, Bruce Springsteen, Deborah Harry, Metallica, Mick Jagger, Tina Turner, Green Day, Prince and many more. The experience is complemented with a close-up look at some of the rock and roll treasures featured in the film including Prince’s outfit, Tina Weymouth of the Talking Heads bass guitar, clothing from Chuck Berry, James Hetfield’s electric guitar, and more.
After the Demme film, fans will have the unprecedented opportunity to interact with Rock Hall inductees and have their personal memories captured in the Rock & Roll Hall of Fame. In the Say It Loud story booths, presented by PNC Bank, fans are interviewed by Rock & Roll Hall of Fame Inductees including Glenn Hughes of Deep Purple, Smokey Robinson, Michelle Phillips of The Mamas & The Papas, Mary Wilson of The Supremes, Alice Cooper and others. The interviews also are shareable on social media.
The interactive experience, Say it Loud, is presented by PNC Bank, a longtime partner of the Rock Hall.
“Our relationship dates back to when the idea of the Rock Hall was an aspirational goal for our community,” said Paul Clark, PNC regional president of Cleveland. “Over the last two decades, our partnership has grown to include support for life-changing, educational and community outreach programs such as Toddler Rock, and iconic events and exhibits that have attracted tens of thousands of visitors and driven economic impact in our region.”
“Today, we’re further expanding that partnership through our support of Say it Loud and other programs we’ll launch in the near future,” said Clark. “Music is a common thread woven through all of our lives, and we’re proud to partner with the Rock Hall, which is helping visitors share their stories and memories that have the power to connect generations, cultures and communities.”
The Connor Theater was funded by a $9 million contribution from Chris and Sara Connor. The Rock & Roll Hall of Fame Foundation contributed $5 million towards transforming the visitor experience.
The changes are part of a multiyear transformation of the Rock & Roll Hall of Fame – the biggest in its 21-year history. In addition to the Power of Rock Experience, The Rock & Roll Hall of Fame announced a satellite location in Japan and has amplified the visitor experiences at its Cleveland museum with new exhibits, a redesigned atrium, new visitor engagement initiatives, an outdoor live music stage and a new café spotlighting local and national celebrity chefs. The transformation has resulted in double-digit attendance growth over the past two years.
One of Cleveland’s marquee attractions, the Rock & Roll Hall of Fame has welcomed more than 11 million guests from around the world and contributes more than $100 million annually to the local economy.
About the Rock & Roll Hall of Fame
Rock Connects Us. Our mission is clear: To engage, teach and inspire through the power of rock and roll. We share stories of the people, events and songs that shape our world through exhibits, innovative programs and concerts. Join the millions who love it as much as you do. Experience us live or online – Visit rockhall.com or Facebook, Twitter and Instagram (@rockhall). Long Live Rock!