Connor Theater Rendering Rock & Roll Hall of Fame

Rock & Roll Hall of Fame Receives $9 Million Gift For Transformation Project


Donation from Board Chair & Sherwin-Williams Executive Chair, Christopher Connor, and his wife Sara, Will Be Used to Build the Connor Theater

Cleveland, OH – Undertaking the biggest transformation in its 21-year history, The Rock & Roll Hall of Fame has received a historic $9 million donation from Chris and Sara Connor to create the Connor Theater. When it opens this summer, the theater will house an epic signature experience featuring arena-quality sound, larger-than-life video screens and fan interactivity that will bring audiences closer to their favorite artists than ever before. Connor is the Chair of the Rock & Roll Hall of Fame Board of Directors and the Executive Chairman of the Sherwin-Williams company.

“This is an incredible time for the Rock & Roll Hall of Fame, and I am honored to be involved with what I truly see as a transformative project,” Connor said. “Greg Harris and his team have created an ambitious plan to evolve the Rock Hall experience and ensure that it continues to thrive. The Rock Hall is a hallmark in our community, an economic engine and the foundation of the Cleveland brand worldwide. I view this as an important investment in the vision of the Rock Hall and our community. I hope this gift inspires others to join me in creating the best rock and roll experience in the world.” 

The Rock & Roll Hall of Fame is working Academy Award-Winning filmmaker Jonathan Demme and world-renowned experience design agency BRC Imagination Arts to create the Connor Theater.

"We’re honored by Chris and Sara's generosity,” said Greg Harris, President and CEO of the Rock & Roll Hall of Fame. “This is our largest single gift from an individual and it clearly shows their commitment to the vitality of the arts and culture in Northeast Ohio. Support like this makes it possible for us to continue to deliver a superior visitor experience and complete an exciting renovation of an interactive, state of the art theater."

The Connor gift supports the on-going transformation of the Rock Hall that started in 2015 and will continue over the next three to five years. Last year, it unveiled a redesigned atrium, a new retail store, a live outdoor music experience and beer garden and a massive public art installation – seven-foot-high block letters that spell out “LONG LIVE ROCK.”

This spring, the Rock & Roll Hall of Fame will unveil the new Connor Theater, enhancements to the Live Outdoor Summer Music Experience and the new “All Access” dining and events, which will feature food from Cleveland’s top rock star chefs. The café will deliver a fresh, new food experience for visitors, as well as drop-ins who want to enjoy the Rock Hall’s atmosphere. The Rock Hall will also open new motorcycle and tour bus parking this summer, create a kitchen, and streamline the ticketing and entry experience behind the scenes to better serve visitors.

Cleveland’s marquee attraction, the Rock & Roll Hall of Fame has welcomed more than 11 million guests from around the world and contributes more than $100 million annually to the local economy.

The Rock Hall will remain open to daily visitors and private events during the transformation. New experiences including daily screenings of U23D, a new Girls to the Front photography exhibit and daily programs from rock experts have been added to the experience and are free with admission.

About the Rock & Roll Hall of Fame:

Rock Connects Us. Our mission is clear: To engage, teach and inspire through the power of rock and roll. We share stories of the people, events and songs that shape our world through exhibits, innovative programs and concerts. Join the millions who love it as much as you do. Experience us live or online – Visit or Facebook, Twitter and Instagram. Long Live Rock!

Media Information:
For high-resolution artwork and other Rock Hall assets, visit

Shauna Wilson, 216-515-1215, [email protected]
Carl Harp, 216-515-1503, [email protected]