A Theme Song for Cleveland: Opening Event
Part of the Rock Hall Live event series
Stop by the Rock Hall for a special live performance, the producers of Northeast Ohio’s newest theme song! Following the performance, FRONT Artistic Director Michelle Grabner will join Herschend and Hite for a casual conversation about what make the theme song so uniquely appropriate for An American City. Then take the opportunity to meet the artists in person over light refreshments in a unique Rock Hall reception. Visitors can then catch the theme song music video in HD all day in the Foster Theater in addition to the installation on Level 0.
ABOUT FRONT INTERNATIONAL
FRONT International: Cleveland Triennial for Contemporary Art is an innovative and large-scale citywide event presenting museum exhibitions, site-specific projects, and public programs across the city and region. Its mission is to produce a contemporary art exhibition, largely free and open to the public, of world-class quality that will be a unique event in the United States, providing a global stage for artists to create and share new and relevant work. The inaugural edition of FRONT, An American City, will take place in Cleveland from July 14, 2018 through September 30, 2018. It will feature more than 90 artists in 6 major exhibitions at area institutions and at 30 unique sites around Northeast Ohio.
ABOUT THE ARTISTS
JONN HERSCHEND was raised in a Midwestern amusement park. He is an interdisciplinary artist, filmmaker, and experimental publisher whose work explores fiction, reality, and the narrative structures that we employ as a way to explain the chaos and clutter of our everyday lives. His videos, performances, installations, and photos all incorporate sterile and formally recognizable structures such as PowerPoint presentations, academic lectures, photographic evidence, infomercials, gallery exhibitions, or educational videos. He uses these structures as a means to investigate the issues of truth and confusion, and allows the messiness of reality to eventually collapse the whole piece.
Herschend received an MFA from the University of California Berkeley in 2006 and exhibits nationally and internationally. He is a winner of three Golden Gate Awards from the San Francisco International Film Festival, and has received two Danish Arts Council Grants, the 2014 SFMOMA SECA award and the Fleishacker Eureka Fellowship. Hisfilm, Discussion Questions, was included in the2014 Whitney Biennale and was an official selection of the 2014 Telluride Film Festival. He is co-founder and co-editor of THE THING Quarterly and is represented by Gallery 16 in San Francisco.
SILAS HITE is an Emmy-winning composer with music in his DNA. He began his career co-scoring blockbuster and independent films such as Nick & Norah’s Infinite Playlist and Cloudy with a Chance of Meatballs with his Uncles, noted composers Mark and Bob Mothersbaugh (DEVO). His music plays in television shows around the world, from kids shows like Shaggy & Scooby-Doo Get a Clue! and Disney’s Dance-A-Lot Robot, to adult shows such as Blue Mountain State, Eureka and Chef’s Table. He has scored hundreds of commercials for clients such as Apple, McDonald’s and Chevy, earning him an Emmy, Adweek’s Campaign of the Decade and most recently a Titanium Grand Prix from Cannes. He’s contributed memorable music to some of the top selling video games of the past ten years such as The Sims 2, Skate 3 and The Simpsons. His music has played in such venerable institutions as the San Francisco Museum of Modern Art, the Los Angeles Museum of Contemporary Art, the New York Museum of Modern Art and The Whitney Museum