Let me pretend you’ve never heard of Mo Ostin, or, as he was first called in Billboard, Mo Austin.
That mention was in 1960, when Mo was in his twenties, freshly married to a store clerk cutie named Evelyn, and had lucked into an indecent job: working for Norman Granz at Verve Records. We should be interested in this man. He’s been granted the Lifetime Achievement Award by the Rock and Roll Hall of Fame, even though his fathers-in-art, Granz and Sinatra, dismissed R&R with naughty words.
We need to understand how this man became the record world's most outstanding label runner. In short: Why Mo?