Ahmet Ertegun Award
Hall of Fame Essay
The sound of Sun Records was the epitome of rock and roll’s origins.
Owner Sam Phillips not only recorded the varied streams of ethnic music throughout the South, from blues to country, but was convinced he could bring them together in one irresistible pop package. It was at his Memphis Recording Service that he first succeeded in finding a white gospelized singer with “the Negro sound and the Negro feel” — Elvis Presley.
Rock and roll set a new standard for music
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